SOCIAL MEDIA MARKETING (SMM)

Social Media Marketing Course (Beginner to Advanced)

Course Overview

This Social Media Marketing course is designed to help students, entrepreneurs, freelancers, and business owners learn how to promote brands, products, and services effectively using social media platforms. The course covers strategy, content creation, advertising, analytics, and real-time campaign management.

Who Can Join This Course?

  • Beginners with no marketing background

  • Business owners & shop owners

  • Freelancers & digital marketers

  • Students & job seekers

  • Anyone who wants to grow online presence

Course Duration

  • 2 Months / 8 Weeks

  • Online / Offline / Recorded (as applicable)

Module 1: Introduction to Digital & Social Media Marketing

  • What is Digital Marketing?

  • What is Social Media Marketing (SMM)?

  • Difference between traditional & digital marketing

  • Importance of social media for business

  • Overview of major platforms

Module 2: Social Media Marketing Strategy

  • Understanding target audience

  • Buyer persona creation

  • Competitor analysis

  • Platform selection strategy

  • Content planning & calendar

  • Brand positioning

Module 3: Facebook Marketing

  • Creating & optimizing Facebook page

  • Facebook algorithm basics

  • Content types & posting strategy

  • Facebook Insights

  • Community building & engagement

  • Facebook Ads introduction

Module 4: Instagram Marketing

  • Creating Instagram business account

  • Instagram algorithm & growth methods

  • Reels, stories, posts & highlights

  • Hashtag strategy

  • Influencer collaboration basics

  • Instagram analytics

Module 5: WhatsApp Marketing

  • WhatsApp Business setup

  • Catalog creation

  • Broadcast lists & groups

  • Automation basics

  • Customer support & follow-ups

  • WhatsApp marketing best practices

Module 6: YouTube Marketing

  • YouTube channel creation

  • Video content strategy

  • SEO for YouTube videos

  • Thumbnails & titles optimization

  • YouTube Studio analytics

  • Monetization overview

Module 7: LinkedIn Marketing

  • LinkedIn profile & company page optimization

  • Personal branding

  • B2B lead generation

  • Content strategy for LinkedIn

  • LinkedIn ads overview

Module 8: Twitter (X) & Other Platforms

  • Twitter (X) basics

  • Content ideas for X

  • Engagement techniques

  • Overview of Pinterest & Telegram marketing

Module 9: Social Media Advertising (Paid Ads)

  • Introduction to paid advertising

  • Facebook & Instagram Ads Manager

  • Campaign objectives

  • Audience targeting

  • Budgeting & bidding

  • Ad creatives & copywriting

  • A/B testing

Module 10: Content Creation & Copywriting

  • Content marketing basics

  • Visual content tools (Canva)

  • Writing engaging captions

  • Call-to-action (CTA) techniques

  • Reels & short-form video ideas

Module 11: Social Media Analytics & Tools

  • Key performance indicators (KPIs)

  • Analytics tools overview

  • Meta Insights & third-party tools

  • Performance tracking

  • Reporting to clients

Module 12: Freelancing & Career Opportunities

  • Social media marketing jobs

  • Freelancing platforms overview

  • Client acquisition methods

  • Pricing & proposal writing

  • Portfolio creation

  • Interview preparation

Module 13: Live Projects & Case Studies

  • Real business case studies

  • Creating campaigns for local businesses

  • Hands-on ad setup

  • Performance review

Certifications

  • Course completion certificate

  • Internship certificate (optional)

Tools Covered

  • Meta Business Suite

  • Canva

  • Google Trends

  • ChatGPT & AI tools

  • Scheduling tools

Learning Outcomes

By the end of this course, learners will be able to:

  • Create & manage social media accounts

  • Run paid ad campaigns

  • Generate leads & sales

  • Build a freelance or full-time career

  • Promote their own business effectively

Enroll Now

Start your journey in Social Media Marketing and grow your career or business online.

Contact us for demo class & enrollment details.

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