Landing Page Design & Conversion Optimization Course

Course Overview

This Landing Page Design course is designed to help students, freelancers, marketers, and business owners learn how to create high-converting landing pages for lead generation, sales, and marketing campaigns. The course focuses on design, copywriting, tools, user psychology, and real-time practical implementation using WordPress, Elementor, and marketing tools.

Who Can Join This Course?

Beginners with basic computer knowledge
Business owners & entrepreneurs
Freelancers & web designers
Digital marketers
Students & job seekers

Course Duration

1 Month / 4 Weeks
Online / Offline / Recorded Classes

Module 1: Introduction to Landing Pages

What is a landing page?
Landing page vs website
Types of landing pages
Importance of landing pages in digital marketing
Conversion-focused mindset

Module 2: Landing Page Strategy & Planning

Understanding goals (leads, sales, signups)
Target audience & buyer persona
Offer creation
Funnel basics
Landing page structure

Module 3: Landing Page Design Principles

UI & UX basics
Visual hierarchy
Color psychology
Typography basics
Mobile-first design
Page loading speed importance

Module 4: Landing Page Copywriting

Headline writing techniques
Sub-headlines & body copy
Call-to-Action (CTA) writing
Trust elements (testimonials, badges)
Psychological triggers

Module 5: Building Landing Pages with WordPress & Elementor

WordPress setup for landing pages
Elementor interface & widgets
Hero sections
Forms & buttons
Image & video sections
Mobile & tablet optimization

Module 6: Forms, Leads & Integrations

Lead generation forms
Contact Form & Elementor Forms
Email integrations
WhatsApp integration
CRM basics

Module 7: Conversion Rate Optimization (CRO)

What is CRO?
User behavior analysis
Heatmaps & session recordings
A/B testing basics
Reducing bounce rate

Module 8: Landing Page SEO Basics

SEO vs paid traffic landing pages
On-page SEO for landing pages
Page speed optimization
URL & meta setup
Indexing best practices

Module 9: Landing Pages for Ads (Google & Meta)

Landing pages for Google Ads
Landing pages for Facebook & Instagram Ads
Message match concept
Compliance & ad policies

Module 10: Tools for Landing Page Creation

Elementor
Canva
Form tools
Analytics tools
Heatmap tools

Module 11: Freelancing & Client Projects

Landing page services
Pricing models
Client requirement gathering
Proposal & presentation
Portfolio creation

Module 12: Live Projects & Case Studies

Lead generation landing page
Sales landing page
Thank you page
Real-time optimization

Certifications

Course completion certificate
Internship certificate (optional)

Learning Outcomes

By the end of this course, learners will be able to:

Design high-converting landing pages
Build landing pages using Elementor
Generate leads & sales
Work as landing page freelancer
Support digital marketing campaigns

Enroll Now

Master Landing Page Design & Conversion Optimization and start generating leads and sales for businesses.

LANDING PAGES