Search Engine Optimization (SEO) Course (Beginner to Advanced)

Course Overview

This SEO course is designed to help students, business owners, freelancers, and marketers learn how to rank websites on Google and other search engines. The course covers on-page SEO, off-page SEO, technical SEO, keyword research, tools, analytics, and real-time practical implementation.

Who Can Join This Course?

Beginners with no SEO or technical background
Business owners & entrepreneurs
Freelancers & digital marketers
Website owners & bloggers
Students & job seekers

Course Duration

2 Months / 8 Weeks
Online / Offline / Recorded Classes

Module 1: Introduction to SEO & Search Engines

What is SEO?
How search engines work
Organic vs paid results
Importance of SEO for business
Types of SEO (On-page, Off-page, Technical)
SEO career opportunities

Module 2: Keyword Research & Analysis

Understanding keywords
Types of keywords (short-tail, long-tail)
Search intent (informational, commercial, transactional)
Keyword research tools
Competitor keyword analysis
Keyword mapping

Module 3: On-Page SEO Optimization

SEO-friendly URL structure
Title tags & meta descriptions
Header tags (H1–H6)
Content optimization
Keyword placement techniques
Image optimization (alt tags)
Internal linking
User experience basics

Module 4: Technical SEO

Website structure & crawlability
XML sitemap creation
Robots.txt
Page speed optimization
Mobile-friendliness
HTTPS & security
Core Web Vitals
Basic schema markup

Module 5: Content Marketing for SEO

SEO content strategy
Blog planning & topics
Content writing for ranking
AI tools for content
Content optimization techniques
E-E-A-T principles

Module 6: Off-Page SEO & Link Building

What is off-page SEO?
Backlinks & their importance
Types of backlinks
Link building strategies
Guest posting
Local citations
Brand mentions

Module 7: Local SEO

Google Business Profile setup
Local keyword research
NAP consistency
Reviews & ratings strategy
Local citations
Ranking for maps

Module 8: SEO Tools & Software

Google Search Console
Google Analytics (GA4)
Keyword research tools overview
SEO audit tools
Rank tracking tools

Module 9: SEO Analytics & Reporting

Measuring SEO performance
Traffic analysis
Keyword ranking reports
Conversion tracking
Client reporting formats

Module 10: Advanced SEO Techniques

Competitor gap analysis
Featured snippets
Voice search optimization
Image & video SEO
AI & SEO trends

Module 11: SEO for WordPress & Websites

SEO plugins overview
WordPress SEO best practices
Page builders & SEO (Elementor)
Website SEO checklist

Module 12: Freelancing & Career in SEO

SEO job roles
Freelancing platforms
Client acquisition strategies
Pricing SEO services
Proposal & audit report creation
Interview preparation

Module 13: Live Projects & Case Studies

Website SEO audit
Keyword research for real business
On-page optimization practice
Ranking & tracking project

Certifications

Course completion certificate
Internship certificate (optional)

Tools Covered

Google Search Console
Google Analytics (GA4)
Keyword research tools
SEO audit tools
Canva & AI tools

Learning Outcomes

By the end of this course, learners will be able to:

Rank websites on search engines
Perform complete SEO audits
Generate organic traffic & leads
Work as SEO freelancer or executive
Optimize their own business website

Enroll Now

Master SEO and build a long-term digital career or grow your business organically.

SEARCH ENGINE OPTIMIZATION (SEO)