Digital Marketing Course (Beginner to Advanced)

Course Overview

This Digital Marketing course is a complete job-oriented and business-focused program designed for students, entrepreneurs, freelancers, and working professionals. The course covers all major digital marketing channels with practical training, live projects, tools, and real-time case studies.

Who Can Join This Course?

Beginners with no technical or marketing background
Business owners & entrepreneurs
Freelancers & aspiring digital marketers
Students & job seekers
Working professionals

Course Duration

3 Months / 12 Weeks
Online / Offline / Recorded Classes

Module 1: Introduction to Digital Marketing

What is Digital Marketing?
Traditional vs Digital Marketing
Digital Marketing ecosystem
Scope & career opportunities
Understanding online consumer behavior

Module 2: Website Planning & Fundamentals

Types of websites
Domain & hosting basics
Website structure & UX basics
Introduction to CMS (WordPress)
Landing pages & conversion basics

Module 3: Search Engine Optimization (SEO)

Introduction to SEO
How search engines work
Keyword research & analysis
On-page SEO
Technical SEO
Off-page SEO & link building
Local SEO & Google Business Profile
SEO tools & reporting

Module 4: Search Engine Marketing (Google Ads / PPC)

Introduction to paid advertising
Google Ads account setup
Keyword planning
Search ads creation
Display ads overview
YouTube ads overview
Budgeting & bidding strategies
Conversion tracking

Module 5: Social Media Marketing (SMM)

Introduction to social media platforms
Social media strategy & planning
Facebook marketing
Instagram marketing
WhatsApp marketing
LinkedIn marketing
YouTube marketing
Content calendar & engagement strategy

Module 6: Social Media Advertising (Paid Ads)

Meta Ads Manager overview
Campaign objectives
Audience targeting
Ad creatives & copywriting
Budget optimization
A/B testing
Lead generation ads

Module 7: Content Marketing

Content marketing strategy
Blog & article writing
Visual content creation (Canva)
Video & reel content ideas
AI tools for content creation
Content optimization techniques

Module 8: Email Marketing

Email marketing fundamentals
List building strategies
Email tools overview
Campaign creation
Automation basics
Email deliverability & best practices

Module 9: Affiliate Marketing

Introduction to affiliate marketing
Affiliate platforms
Product selection
Affiliate funnels
Tracking & optimization
Compliance & policies

Module 10: Analytics & Conversion Optimization

Google Analytics (GA4)
Google Search Console
Understanding KPIs
Conversion tracking
CRO basics
Performance reporting

Module 11: Online Reputation Management (ORM)

Brand reputation basics
Reviews & ratings management
Negative feedback handling
Crisis management
Personal branding

Module 12: Freelancing & Career Opportunities

Digital marketing job roles
Freelancing platforms
Client acquisition strategies
Proposal & pricing models
Portfolio & resume building
Interview preparation

Module 13: AI Tools & Automation in Digital Marketing

Introduction to AI in marketing
ChatGPT for marketing
AI content & design tools
Marketing automation tools
Future trends

Module 14: Live Projects & Case Studies

Website SEO project
Google Ads campaign setup
Social media campaign execution
Lead generation project
Performance analysis

Certifications

Course completion certificate
Internship certificate (optional)

Tools Covered

Google Ads
Google Analytics (GA4)
Google Search Console
Meta Business Suite
Canva
Email marketing tools
AI marketing tools

Learning Outcomes

By the end of this course, learners will be able to:

Promote businesses online effectively
Generate leads & sales
Run paid ad campaigns
Build a freelancing or full-time career
Grow their own business online

Enroll Now

Become a complete Digital Marketing professional and grow your career or business.

COMPLETE DIGITAL MARKETING